Apiax use case Cross-Border Marketing

The job of a marketer is to develop creative and appealing material that attracts customers and strengthens the sales and brand strategy. Adherence to marketing regulations, however, requires that these materials (e.g. advertisements, brochures, posters, etc.) meet the legal and regulatory standards of both external and internal bodies.

Adherence to marketing regulations requires that marketing materials meet the legal and regulatory standards of both external and internal bodies.

While this may seem like a redundant and time-consuming task for marketers, its bottom line is not only to protect consumers, but also to protect the company’s brand and reputation from damage as well as significant financial sanctions from regulators. At the same time, the cross-border distribution of investment products comes with its own challenges, making it demanding for banks, wealth managers and asset managers to optimise their distribution and helping grow their business.

Together with our clients, we have developed a solution that supports financial service providers to stay compliant in their marketing and distribution activities more efficiently than ever before and allows marketing professionals to stay on top of regulations at all times.

The risks of being ‘non-compliant’ in marketing and distribution

By disregarding marketing and distribution compliance laws, companies risk not only losing money, but also damaging their reputation. The biggest challenge today is that the planning of marketing and sales activities is often separated from the verification of compliance. This ultimately leads to situations where non-compliant campaigns could be launched and then have to be pulled or where growth initiatives would be started, but then come to a standstill. At best, this leads to a waste of resources, at worst to high fines and penalties. And it certainly doesn’t help a company’s image and reputation.

By disregarding marketing and distribution compliance laws, companies risk not only losing money, but also damaging their reputation.

The challenges of compliance in marketing and distribution

In our experience, these are the three most urgent compliance challenges in marketing and distribution for banks, wealth managers and asset managers:

• Complexity The number of legal requirements and regulations drawn up by different entities is constantly increasing. Internal brand guidelines and organisational standards make the work even more difficult. There’s a huge collection of marketing compliance policies you need to follow – and you need to know where to find them.
• Volatility Not only is the range of regulations constantly increasing, but so is the speed at which they change. In consequence, marketing compliance is a very dynamic issue that changes constantly over time.
• Tension Consumer advocates, government agencies, competitors and other organizations constantly monitor your marketing and distribution activities. There is no reason for complacency! You need to ensure that your campaigns comply with laws and regulations at all times and across all channels.

Turn marketing compliance into competitive advantage

Many marketers think that compliance is best left in the hands of the legal and compliance department. But in fact, better access to applicable marketing compliance rules would allow marketing and distribution experts to contribute more efficiently to an organization’s success.

Better access to applicable marketing compliance rules allows marketing and distribution experts to contribute more efficiently to an organization’s success.

With legal departments heading for compliance and marketers relying on creativity, it is difficult to find the right balance. It can be a long and tedious process before both sides agree. But with the right tools, you can take control of your regulatory obligations and make them work for you.

That’s where Apiax comes in. We use the smartest regulatory technology on the market to give marketing professionals easy access to compliance knowledge and turn marketing compliance into a competitive advantage.

Our solution offers ready answers to questions such as whether it is allowed to provide brand material or information about a financial institute or whether offering of banking services and products via website is allowed or not. We allow our clients to retrieve this information either via our mobile app, through our Platform or via integration into existing tools and cover all the relevant scenarios.

Start working with digital compliance solutions now

Start working now with the right RegTech tools that help you stay compliant in your marketing and distribution activities more efficiently than ever before. Allow your marketing professionals to stay on top of regulations at all times. Download the white paper below to learn more or arrange a meeting with one of our RegTech specialists.